The Saturday Shift
Now What with Khaïry Varre
A New Ad Channel Just Opened, and It Isn't Crowded Yet
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-5:15

A New Ad Channel Just Opened, and It Isn't Crowded Yet

What OpenAI's $852 billion ad play means for your small business, in five minutes.

Ads are running inside ChatGPT, and they are placed right where your customer is deciding what to buy. In about five minutes, I break down the new advertising channel most business owners have not noticed yet.

Listen, then send it to a business owner who is still treating ChatGPT as just a free helper ;)

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New episodes of Now What cut the AI and tech noise down to what actually matters for your business.

Correction: OpenAI’s $122B round closed in March 2026; the June news is its IPO filing. Monthly revenue is around $2B.

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